■E-commerce DB마케팅의 성공전략 및 사례 분석

1. Introduction of e-commerce DBM
 1.1 E-commerce marketing framework
 1.2 Main KPI of e-commerce DBM
 1.3 Execution

2. Finding knowledge & Insight
 2.1 Activity-based customer equity
 2.2 Hit items management
 2.3 Visits to sales conversion
 2.4 Search keyword

3. Activities & ROI measurement
 3.1 E-mail sales
 3.2 Scoring & grading
 3.3 Discount coupon
 3.4 Reward program
 3.5 On-site promotion